Product Overview

What is Tekmetric Digital Ads?

Tekmetric Digital Ads helps your shop attract new customers by increasing your visibility on Google Maps and Google Search when drivers are actively searching for services like “auto repair near me.”

It runs alongside your existing marketing and uses automated advertising and optimization to help you generate more calls, directions, and visits from high-intent customers.

Why does this matter for my shop?

Finding new customers is one of the biggest challenges for local businesses.

Tekmetric Digital Ads helps your shop appear in high-intent searches when drivers are actively looking for services like yours, increasing your chances of getting more calls, visits, and bookings.

What makes Tekmetric Digital Ads different?

Tekmetric Digital Ads is built specifically for local, brick-and-mortar businesses that rely on real-world customer visits. Unlike traditional Google Ads, Tekmetric Digital Ads allows advertisers to focus heavily on Google Maps placements, where customer intent is highest.

Key differentiators include:

• The ability to prioritize Google Maps placements, which is not easily controlled in standard Google Ads.
• Lower average cost per click compared to traditional Google Search campaigns in many industries, though actual costs will vary based on market and competition
• Faster Google Business Profile verification support compared to managing it independently
• Continuous optimization powered by AI, running 24/7 without manual management

Tekmetric Digital Ads is designed to be simple, effective, and accessible even for business owners who are not advertising experts.

Is Tekmetric Digital Ads SEO or advertising?

Tekmetric Digital Ads is a paid advertising platform, not traditional website SEO.

Ads improve visibility within Google Maps and Search by influencing how and when your business appears during local searches.

Does Tekmetric Digital Ads work on Google Maps and Google Search?

Yes. Tekmetric Digital Ads operates on both Google Maps and Google Search. However, campaigns are typically weighted more heavily toward Maps because it often drives stronger engagement and higher-intent actions for local businesses.

How It Compares to Other Advertising

How does Tekmetric Digital Ads compare to traditional Google Search advertising costs?

Below is a comparison of average Google Search mobile CPC benchmarks by industry compared to Tekmetric Digital Ads’ Maps-focused approach.

Tekmetric Digital Ads focuses ad spend on Google Maps placements rather than traditional Google Search results. Maps ads are typically driven more by location-based intent than by keyword bidding alone.

** These are directional benchmarks only. Actual CPC will vary by market, competition, and campaign performance.*

What’s the benefit of running ads on Google Maps?

If your business has a physical location, most customers find you when they are actively looking for somewhere to go. Google Maps users are typically searching with immediate intent.

Running Maps-focused ads allows you to:

• Reach customers ready to visit now
• Avoid unnecessary website clicks
• Keep users inside your Google Business Profile, where hours, directions, reviews, and calls are easily accessible

This approach works especially well for local service businesses.

Will Tekmetric Digital Ads conflict with my existing ad campaigns?

No. Tekmetric Digital Ads runs alongside your existing marketing efforts without interfering with other campaigns.

It uses a separate ad account, which helps keep reporting clean and avoids overlap with agency-managed or in-house Google Ads campaigns.

What if a local competitor also uses Tekmetric Digital Ads?

If a nearby competitor also runs Digital Ads, both businesses can still appear prominently.

Ad positions may rotate based on factors like:

• Proximity
• Relevance
• Reviews
• Timing

This is similar to how traditional Google Ads work. Ad position is determined by Google’s auction system and cannot be guaranteed.

Can Tekmetric Digital Ads help me increase my visibility when customers search for competitors?

By adding competitors to your Tekmetric Digital Ads profile, your business may be more likely to appear in searches for competing brands, increasing visibility during high-intent searches.

Placement is ultimately determined dynamically by Google based on relevance, location, and other factors.

Is this the same as Local Search Ads (LSA)?

Not exactly.

Local Search Ads:

• Typically appear at the top of search results
• Often charge per lead
• Gives Google more control over budget allocation

Tekmetric Digital Ads:

• Focuses heavily on Google Maps visibility
• Optimizes for high-intent, location-based searches
• Uses AI to continuously adjust spend and performance

Pricing & Commitment

Do I need to commit to a long-term contract?

No. Tekmetric Digital Ads is a month-to-month subscription.

• First 30 days are free
• $99/month platform fee after 30-day trial
• Ad spend is set by the shop

You can cancel at any time. You will also be reminded before the free trial ends so you can decide whether to continue.

Can I change my ad spend or cancel?

Yes. You can:

• Adjust your ad spend
• Update billing
• Cancel anytime

There are no long-term contracts.

Performance & Expectations

How long does it take to see results?

After launching a campaign, there is a learning phase that typically lasts 10 to 12 days, during which the system:

• Identifies the right audience to show your ads to
• Tests different placements and signals
• Determines whether additional keywords or refinements are needed

The first month provides directional results and early insights. Most businesses see their strongest performance after 6 to 8 weeks as optimization continues.

What do the local action metrics mean?

• Direction Views: clicks for directions in Google Maps, showing strong intent to visit
• Store Visits: estimated visits to your location after interacting with your ad
• Phone Calls: calls made directly from your listing or ad
• Website Visits: clicks to your website from Maps
• Menu Views: views of your menu within Google Maps
• Orders: orders placed through your listing
• Other Actions: bookings, saves, or shares when applicable

These actions are strong indicators of real customer intent, especially early in a campaign.

**Google Business Profile (GBP) Requirements:

What if I do not have access to my Google Business Profile?**

To launch your campaign, Tekmetric Digital Ads needs owner or admin access to your Google Business Profile.

This is a common issue and can happen when:

• A former employee or agency created the profile
• The profile was auto-generated by Google
• Login credentials were lost over time

Let us know your situation, and we may be able to help guide you through recovery.

Helpful Google resources:

• How to create a Google Business Profile
• How to Request Owner Access
• How to Verify Your Business Profile
• Find Your Business on Google
• General Troubleshooting Google Help Page

Do I need a minimum number of reviews?

There is no strict requirement, but profiles with more reviews and higher ratings typically perform better.

Account Setup & Requirements

Do I need an EIN to sign up?

Yes. An EIN is required to complete onboarding and set up your account.

If you do not have it available, you can still begin setup, but it will be required before your campaign goes live.

What does the monthly agency fee include?

The monthly fee includes:

• Continuous AI-powered campaign optimization
• Keyword testing and refinement
• Time-of-day and performance-based spend adjustments
• Google Maps and Search optimization

Best Fit & Use Cases

Does Tekmetric Digital Ads work for service-area or appointment-only businesses?

Tekmetric Digital Ads performs best for businesses with a physical location tied to a Google Business Profile.

Service-area and appointment-only businesses can still run campaigns, but performance may vary depending on customer behavior and visibility.

Does Tekmetric Digital Ads support multi-location or franchise businesses?

Yes.

• Pricing is per location
• Each location connects to its own Google Business Profile
• Campaigns are managed individually
• Onboarding typically takes 10 to 15 minutes per location

Do you offer discounted pricing for multi-location businesses?

At this time, pricing is the same per location, regardless of how many locations you sign up. Each location runs its own campaign and requires individual setup, optimization, and Google Business Profile connection, which is why pricing is applied per location.

Pricing structures may evolve in the future.

Key Tekmetric Digital Ads Takeaways

• Designed for local, high-intent customer acquisition
• Focuses on Google Maps visibility
• Runs alongside your existing marketing efforts
• Requires minimal setup and ongoing management
• Improves performance over time through continuous optimization