Google Tag Manager Integration with Online Booking

For customers looking to track online bookings back to advertising platforms (Facebook, Google, etc.)

How it Works:

We do conversion tracking through Google Tag Manager. If you don't have a GTM container configured on your site, complete that first.

Tekmetric fires a custom data layer event called bookingTool:success that is then picked up by GTM and used to fire conversion events.

Step 1: Go to your GTM container:

Step 2: Go to "Triggers"➝ "New" and configure the trigger as follows:

Step 3: Use that custom event trigger to fire conversion tags!

Facebook Specific Instructions

Step 1: Get Your Meta Pixel Code

1. Go to Meta Events Manager.

2. Click Connect Data → Select Web → Click Connect

   

3. Name your Pixel and click Create Pixel.

4. Choose Install code manually and copy the Pixel base code.

   

Step 2: Add Meta Pixel to Google Tag Manager

1. Log in to Google Tag Manager and select your container.
2. Go to Tags → Click New.
3. Click Tag Configuration → Choose Custom HTML.
4. Paste your Meta Pixel base code in the HTML box.
5. Click Triggering → Select All Pages.
6. Click Save.

Step 3: Track Tekmetric Online Bookings (Optional)

1. Go to Triggers → Click New.
2. Choose Custom Event.
3. Set Event Name as bookingTool:success
4. Click Save.

Then, create a new tag:

1. Go to Tags → Click New.
2. Select Meta Pixel - Event Tag.
3. Choose bookingTool:success as the trigger.
4. Click Save & Publish.